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WARSAW - With the trend for staycations continuing to rise, research1 by Hampton by Hilton has revealed the travel habits of Poles. Hilton's (NYSE: HLT) global brand of almost 2,200 mid-priced hotels, found that 73% of people surveyed planning a short trip in 2017, will do so within Poland and the second most sought after place to visit on the weekend is Krakow (62%)
- Ministry of Sport and Tourism Report reveals the percentage of Polish residents taking a short domestic break reached 35% in 2015, compared with 23% in 2011
- Hampton by Hilton predict the rise of the staycation is set to continue, with a survey revealing 73% of people planning a short trip in 2017 are choosing to stay in their native Poland
- More than 60% of people are planning a weekend trip to Krakow, known for its rich cultural heritage and vintage markets
- "Local attractions" and "sightseeing" cited as the top reasons for choosing a holiday on home-soil next year
- Hampton by Hilton to add nine new hotels to the current Polish portfolio, including properties in big and mid-sized cities increasing the choice for value-conscious 'Seekenders'
It is no surprise that Krakow is being recognised as a great place to visit. With its rich cultural and historical heritage it is an endless source of travel inspiration. The research showed that people value local attractions and sightseeing landscapes and interesting spots, with 77% of respondents admitting that they plan to choose their next trip destination based on these factors.
Hampton by Hilton discovered that more than 60% of respondents are willing to visit Krakow on a short trip to experience local cultural events or sightseeing. The city is also known for its long tradition of vintage markets, making it an ideal getaway to indulge in retail therapy.
Tal Shefer, Vice President of Focused Service Brands EMEA, at Hilton, said, "With the staycation set to stay, we are continuing to grow our presence in Poland. There are nine new Hampton by Hilton properties in the pipeline, including Lublin, Lodz and Kalisz. With value for money at the top of many traveller's agenda, Hampton by Hilton offers value-conscious travellers an opportunity to seek out new travel experiences and explore some of the incredible destinations within Poland."
Hampton by Hilton's research also revealed that more than 30% of Polish people prefer frequent, short getaways (up to three nights) than fewer long trips, with 73% of these favouring travelling within Poland.
According to those surveyed, the three most important factors when booking a staycation are;
- Value for money (72%)
- The proximity and easy access to the places they want to visit (48%)
- If they can relax and have a lazy breakfast at the hotel (36%).
The research also showed that in addition to value, travellers value their comfort as a part of their experience, with 73% of respondents preferring to stay in a hotel rather than with friends or family. As it turned out, Polish customers are loyal. When satisfied, 69% of respondents admitted that when revisiting a city, they would choose the same hotel.
Opened in May 2015, Hampton by Hilton Krakow is the first Hilton's first dual-branded hotel in Poland. 161-room property is conveniently located next to the Krakow Arena Hall and the International Exhibition and Convention Centre EXPO Krakow, which hosts major international events all year round. For guests wishing to explore Krakow, the hotel is closely situated to Plaza Shopping Mall and Lotnik's Park and the Polish Aviation Museum. Kazimierz district, the cultural and entertainment hub of Krakow, is also within easy reach by car or public transport.
1 The research was conducted by TNS Polska, on behalf of Hampton by Hilton, with 800 respondents in November 2016. The survey was conducted from a random sample of Polish adults.
 Report "Tourism in Poland 2015" by the Department of Tourism of the Ministry of Sport and Tourism, prepared on the basis of the data from the Institute of Tourism, Activ Group, Central Statistical Office and the National Bank of Poland; published May 2016.
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About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,200 properties totaling more than 223,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi and free hot breakfast, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.
About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.