ROME, Italy and MCLEAN, Va. - Hilton's (NYSE: HLT) Hampton by Hilton brand, the global value hotel brand known for providing travellers with its signature Hamptonality service, today announced the opening of its first property in Italy, Hampton by Hilton Rome East. The hotel joins 64 other Hampton by Hilton properties open across Europe. 

Hampton by Hilton Rome East is also Hilton's first property in Italy to offer Digital Key, the mobile-enabled room key technology that enables Hilton Honors members to simply and securely open the door of their room, as well as any other area of the hotel that requires a key, at the touch of a button available through the Hilton Honors app.

"We are thrilled to open Italy's first Hampton by Hilton property which offers modern rooms, meeting space and a convenient location. We are also pleased to be Hilton's first property in Italy to offer Digital Key," said Sebastian Siciliano, general manager. "We look forward to welcoming guests with caring and thoughtful Hamptonality service and providing them with the brand's signature amenities, all backed by the 100% Hampton Guarantee."

In order to receive instant benefits including lowest price available online, digital check in, free Wi-Fi and Hilton Honors points towards free nights, guests are encouraged to book direct and join Hilton Honors®.

Hampton by Hilton Rome East Highlights

  • Ideally located at the exit of the Great Ring Road (Grande Raccordo Anulare)
  • Meeting space for up to ten delegates
  • Complimentary modern fitness centre
  • Complimentary parking
  • Complimentary Wi-Fi throughout
  • Digital Key offered

For further information about the hotel contact Maria Matera at maria.matera@hilton.com To download images and videos, and for more information, visit the Hampton by Hilton Media Center.

About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,300 properties with nearly 234,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, free, hot breakfast and On The Run™ breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton® Guarantee. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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