MCLEAN, Va. - With the summer travel season in full swing, Hampton Hotels is teaming with chef and television celebrity Guy Fieri to emphasize the importance of breakfast and officially launch the addition of hot, freshly-baked waffles to Hampton's free breakfast offering. To officially kick off Hampton's new free waffle offering, the hotelier, Fieri and his son, Hunter, will line up 30 Hampton waffle bakers in New York City's Herald Square Park today and serve waffles to more than 7,000 people during a "Wake up with Waffles" event.

Despite breakfast's long-time title as "the most important meal of the day," nearly 56 percent of adults admit they don't eat breakfast, according to the 2009 International Food Information Council Food & Health Survey.

"We understand the importance of breakfast and are committed to starting our guests' mornings off on the right foot with a variety of free breakfast options," said Kurt Smith, Vice President of Product, Quality and Innovation for Focused Service, Hilton Worldwide. "This time last year, we made a promise to our guests that by June 2010 waffles would become a permanent part of our free breakfast, no matter which location you stay in. We love having our guests and are excited to add waffles to our free breakfast offering in all our Hampton locations nationwide."

Research shows that families who eat breakfast together may help to support good nutrition and healthy eating patterns in children, a point that celebrity chef Guy Fieri reinforces with his own family.

"As a father and a chef, waking up to a good breakfast has always been important to me and my family," said Fieri. "What better way to talk about this than by partnering with Hampton and baking a hot breakfast for anyone who missed the most important meal of the day!"

The addition of waffle bakers rounds out Hampton's already robust breakfast line-up which features rotating menu options such as eggs, sausage, pancakes, biscuits and gravy, wraps with salsa, fresh fruit, cereal, yogurt and more. Hampton's free On the House hot breakfast is just one of the bundled amenities that the hotel offers value-seeking and quality-minded summer travelers. Guests can also expect free high-speed internet access and the Clean and Fresh Hampton BedTM with duvets and linens washed fresh for every guest at all Hampton locations.

Charmaine Easie-Samuels
Director, Public Relations, Hampton
(901) 374-6462

John Walls
Cohn & Wolfe
(512) 542-2814

About Hampton by Hilton As the number one ranked lodging franchise for the past nine years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,330 properties and more than 237,000 rooms in 21 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, free hot breakfast and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton® Guarantee. Hampton by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit or and connect online at Facebook, Twitter, YouTube and Instagram.

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.